Svala “Kali” Björgvinsdóttir is an Icelandic pop-star.
She’s the front woman of the pop-band Steed Lord we had the pleasure to interview.
Svala rose to fame in 2000 with her international chart topper “The Real Me” which attracted global interest and even made a splash on the American pop scene, establishing Svala as a rising star in the worlds of pop and electronica. In 2006 Svala formed the band Steed Lord, and became KALI—a performance alter-ego that enabled Svala to fully unleash her creativity through visually opulent eye-candy, crazy custom costumes, and uniquely unconventional styling.
When Steed Lord began touring and playing shows, not only did they instantly receive widespread recognition for their musical prowess, but fans of Kali also began to take notice of the singer’s new, reinvented, and outrageous style: a trademark of her charismatic performances.
Taking notice of this interest, Svala (now Kali) saw an opportunity to make an even stronger connection with her fan base.
By creating wearable versions of her performance looks, Kali realized she could take her creativity to the next level, providing her fans with a fully immersive experience of her art.
Beyond music and beyond performance, the Kali line represents a way for the singer’s fans to literally embody the Kali aesthetic.
There’s an old saying that “the clothes make the man”. If that’s true, then the Kali collection makes a rockstar!
LastaShop is the place where you can find KALI being exclusively manufactured by them in California, U.S.A. and available in exclusive.
This is Svala’s second collection for Kali clothing line, shot by her husband for the look book in collaboration with Mandy Artusato (makeup) and Alexander Armand (hairstyle).
Moreover, her talented London-based brother in law Elli Egilsson designed the prints for both sweaters.
Svala told us this second collection was inspired by the movie The Hunger with Susan Sarandon and Catherine Deneuve and also the movie Tank Girl with Lori Petty… so 90s!