Florence is also known for chic shops, always up to date and stylish.

This time, wandering in the italian Cradle of Renaissance’s narrow streets we discovered a new shopping world with interesting, cool and up-to-the-minute shops.

Florence is renewing and the shopping there is just not to be missed. If you leave a bit the very city center you will be pleasantly surprised by the beauty of the sometimes unknown Florentine narrow streets. Finding all these unforgettable shops could be impossible without a guide, and here’s our own very selective one for you:

Luisa Via Roma, Via Roma 19/21 r


This fashion boutique near the Santa Maria del Fiore’s Dome in Florence, is well known all over the world. The brands they sell are gorgeous, the boutique is visually wonderful and almost everyone walking in Via Roma must look at the shop windows of Luisa. The fashion trends of the season are dictated here. Luisa organizes also a wide variety of fashion events during the year and has also a valuable e-commerce. After an exhausting shopping you can also relax yourself at the bar up-stairs.


Articles: clothing, shoes, bags, accessorizes, jewels.

Brands: (just to name a few) Alexander McQueen, Giorgio Armani, Balmain, Burberry, Porsum, Casadei, Chloè, Etro, John Galliano, Giuseppe Zanotti, Givenchy, Isabel Marant, Jean-Paul Gaultier, Jimmy Choo, Kenzo, Lanvin, Maison Martin Margiela, Marc Jacobs, Missoni, Mulberry, Saint Laurent Paris, Vivienne Westwood and many brand new talents.

Guya, Via Calimala 29 r, Via Por Santa Maria 76 r

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This shop was founded in 1970. In the beginning the store was focused on innovative, independent designers from the local fashion district in Florence. In the 90s, the store expanded his brand selection with an eye towards international designers, trying to collect the most forward independent looks from all around the world into the two little retail spaces. Today the two stores are ‘über-chic’ international brand laden boutiques, set in an amazingly unpretentious super Italian fun-loud-messy-family-stylish atmosphere. From 2013 they have also the online shop.

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Articles: clothing, shoes, accessorize for man and woman.

Brands: Comme des Garçons, Maison Martin Margiela, Junya Watanabe, Y’S, Limi Feu, Zucca, Marsell Goccia, A brand apart, Opening ceremony, Reset, Covers, Acne, Vivienne Westwood – anglomania, Jil Sander, Antonio Marras, Helmut Lang, Boboutic, Ter et Bantine, Henrik Vibskov, Melissa, High, V.SP., Bernhard Willhelm, Elsa, Scha, Linda Farrow, Veronique Branquinho, Surface to air.

Gerard, Via Sassetti


The place for those who love to play with clothes and accessories. Historic shop opened back in 1969. Today interprets the new fashion trends for men and women in line with the evolution of style and personality. A mix of luxury and everyday life, glitz and elegance, with a hint of irony. Gerard just opened his new shop the last summer, this is absolutely wicked.

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Articles: clothing and accessorize for man and woman.

Brands: Gerard, Balenciaga, Marc Jacobs and much more.

Flow, Via Vecchietti

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A unique boutique, in a historic palace of Florence, open to the news but also to some unique vintage excellences. This is not only a shop, is a place where you can listen good music and discover some interesting books. Rich of events and full of a very good fashion selection.

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Articles: clothing, accessorize, books, sunglasses for man and woman.

Brands: (just to name a few) Blue Blanket, Red Seal, Molo 11, HTC, Silent People, Belwood, Folk, L’Autre Chose, Epice, Moma, Alden, Tila March, Mou, Shoto, See by Chloè, Alyki, Local, Soho.

A Piedi nudi nel parco, Woman: Via del Proconsolo 1 n, Man: Via Santa Margherita 2 r

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Outstanding alternative boutique. If you love the alternative look you should go there. The woman shop is close to the center and the man shop is doorstep. We can define what this boutique offers “bomb-clothing”.

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Articles: clothing, shoes, bags, accessorizes, jewels.

Brands: (just to name a few) Azzedine Alaia, Avant Toi, Guidi, Lost & Found, Uma Wang, MA+, Nero Ink, Nude, Rick Owens, Versuchskind, Ziggy Chen.

Societè Anonyme, Via Niccolini 3 f

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Close to Sant’Ambrogio you can find another stylish boutique and concept store. Independent shop with a northern European conception and inspired by the atmospheres of the underground hot-lazy neighborhoods of London (Brick lane), Berlin (Mitte), Antwerp, and Brooklyn (Williamsburgh).

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Articles: clothing, shoes, bags, accessorizes, jewels.

Brands: Sociètè Anonyme, Comme de Garçonnes, Maison Martin Margiela, See by Chloè, Hope, YMC, Bleu de Paname, Levi’s, Swiss Chriss, Folk, Wester, Freitag, Veja and many others.

Bjørk, Via dello Sprone 25 r

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Independent concept store situated in the Oltrarno area, now the coolest area of the city. It aims to provide a fresh offer of emerging clothing brands with a broad selection of photography, art, fashion-magazines, books and design related articles. The name is not inspired by icelandic singer as they prefer to suggest, but the atmosphere is totally nordic and minimal. Sometimes, you can even sit on the window steps to enjoy a drink in the “aperitivo” happy hour.

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Articles: clothing, magazines, books, vinyls, fine art prints.

Brands: Studio Pretzel, A kind of guise, Nullame.

Mmega, Piazza Nazario Sauro 23 r

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A new retail space in the Oltrarno area, only one word can describe this shop: stunning! Just take your time, look back to your “twenty-something” period and grab everything you can afford.

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Articles: clothing, shoes, bags, jewels, accessorize.

Brands: Mmega, Minimal Project, Alfa Omega, Calamity, X Concept, Fast Money, Jeffrey Campbell, Underground, Dr. Martens, Casio.

I visionari, Piazza Nazario Sauro 14 r

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They are defined as a happily independent eyewear store opened by two very visionary people, brother & sister, based in the charming district of San Frediano. The ethos when you enter is: “Open your mind, and your eyes too!”. They focus on international contemporary brands, but also on small companies that produce “unknown” collections they just adore. They think that working with passion, and making something that makes you feel good, is cool, modern, and innovative. If you’re thinking about a new pair of glasses you should go there! Please, don’t even consider a big chain, thanks.

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Articles: vintage and contemporary glasses.

Brands: Andy Wolf, Barton Perreira, Epos, Francis Klein, Frency & Mercury, Garrett Leight, Jplus, Massada, Mykita, Olivier Goldsmith, Sunday Somewhere, Sunettes, Sunpocket, Super, Thierry Lasry, Waiting for the Sun.

Boutique NadineLungarno Acciaiuoli 22 r, Via de’ Benci 32 r


This could be your fashion boutique and a modern art shop. It’s one of the best vintage shop of Florence and assures a fine selection of vintage clothes and accessories. Next to the Basilica of Santa Croce, in a historic building in Via de ‘Benci, Boutique Nadine is hidden behind a beautiful window overlooking a private garden.
Old trunks, silk dresses, tin boxes, collections of young designers, home wares, cosmetics for body care, vintage accessories carefully selected, tables, chairs, and benches.

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Articles: clothing, accesories, jewels, shoes, home wears, toys, prints, carillons, body care, boxes, books.

Brands: Pierre Cardin, Balenciaga, Chanel, Hermes, Christian Dior, Gucci, Fendi, Salvatore Ferragamo, Valentino, Emilio Pucci, Saint Laurent Paris.

Now you have no excuses: go for some cool shopping in Florence! 

Text by Teresa Vitartali